Terms of References

For procurement of implementation of the outreach blueprint campaign for job retention by marginalized group of Roma (B.L 4.1.4.3 B8)under the project No. P9410“Organizational development of NRC and improved employability and entrepreneurship skills of Roma people, especially women and youth”

I.   Background

The project “Organizational development of NRC and improved employability and entrepreneurship skills of Roma people, especially women and youth”, supported by We Effect started in May 2021.

The project objective is ”Providing support in rural development especially for poor members of the communities in the selected market systems so that local communities are resilient and sustainable.” The project with be based on two outcomes, first being focused on implementation of MSD based pilot interventions. The second outcomes is ”Increased organizational capacities and financial sustainability of NRC”.

NRC (implementer of the intervention)  and MK Delteks DOOEL Kocani(intervention partner) will work to implementanoutreach campaign for job retention by marginalized Roma.

II.Objective of the assignment

The engagement for implementation of the outreach blueprint campaign for job retention by marginalized group of Roma in Kochani includes the(a) following services:

a1. Coordination and preparatory activities for the assignment and review of relevant materials-Campaign strategy for Roma workplace retention, Action plan for implementation of the Strategy for retention of Roma in the workplaceand 2 marketing products (poster and web banner) provided by NRC

a2.Printing and placing 60 posters in key locations (B2 size), which are prepared within the action plan of the campaign.

А3.Creating  a Facebook Fan Page and an Instagram Profile that will offer more information about the campaign and at the same time participate in conveying key messages from the campaign to the targeted publicand sponsoring Facebook and Instagram ads with 2 to 3 posts weekly

A4. Provision and placementof a branded MEGA balloon and info-standin the center of Kocani, which will officially launch the campaign.

А5. Lease of a billboard in the municipality of Kocani,

А6.Lease of media space in TV,media time in Radioand media space in a local web portal

A7.Placing a PR commercial text in the local media

A8. Placing adversaries with success stories

A9. Preparation and delivery of activity report and time sheet (in English), 5 days after the engagement is finished

a10. Acceptance and respect of the principles and ethic values of the NRC and MK Delteks DOOEL Kocani

a11. Communication and cooperation with all participants in the project

The engagement of the еxternal includes the(b) following deliverables:

b1.Printed60 posters(B2 size)andplaced posters in key locations, which are prepared within the action plan of the campaign

b2.Created Facebook Fan Page and an Instagram Profile that will offer more information about the campaign and at the same time participate in conveying key messages from the campaign to the targeted publicand sponsored Facebook and Instagram adswith 2 to 3 posts weekly

b3. Provision and placement of branded MEGA balloon and info-standin the center of Kocani, which will officially launch the campaign.

b4. Leased billboard in the municipality of Kocani,

b5.Leased media space in TV,media time in Radioand media space in a local web portal

b6.Placed a PR commercial text in the local media

b7. Placed adversaries with success stories

b8. Activity report in English (delivered 5 days after finishing the engagement tasks)

b9. Time sheet (delivered 5 days after finishing the engagement tasks)

Expected duration of assignment is February 2022- March 2022.

III.Duty travel &accommodation

There are travel costs for travel to Kocani.

IV.Coordination& reporting

Contact point/responsible person for the assignment are

  • Chief Executive from MK Delteks DOOEL Kochani
  • Co-facilitator from NRC
  • Organizational Development Coordinator from NRC.

The engaged external expertise will report once after finishing of the assignment with activity report in English and time sheet.

V.Qualification requirements

Quantitative and qualitative criteria upon which offers will be evaluated are:

  • At least 3 years of work experience in implementation of outreach strategies;
  • At least 3 years of work experience in creative projects and realization of products for raising awareness;
  • Proven knowledge of advertising techniques and principles;
  • Active knowledge of global trends in the field of raising awareness and advertising.

VI.Application procedure:

Deadline for submission of offers is 17.02.2021 until 16:00 p.m.

Offers should be submitted on the following e-mails: [email protected] and [email protected] and [email protected]

Offer should contain following documents:

  • Motivation letter with background portfolio indicating experience and number of years in the field and CV(s) of key staff for the assignment
  • Proposed methodology and approach
  • At least 3 similar products delivered for this type of services;
  • Offered gross price in Macedonian denars with travel costs
  • Current status scanned in original not older than 6 months if the applicant is legal entity

VII.Evaluation of the offers

Incomplete applications or applications received after the deadline for submission will not be taken into consideration.

Best value for money principle will be taken into account by using a weighted scoring method to evaluate the combination of the applicants’ qualification (80%) and financial proposal (20%).

When using this weighted scoring method, the award of the contract will be made to the bidder whose offer has been evaluated and determined as:

·         Responsive/compliant/acceptable, and

·         Having received the highest combined score out of a weighted technical and financial evaluation specific to the solicitation

1.     Technical evaluation (80%)

The technical evaluation of the received offers will consist of:

·         Evaluation of professional experience (relevance of 30%)

·         Evaluation ofproposed methodology and approach(20%)

·         Evaluation of similar products and delivery of this type of services(relevance of 30%):

2.     Financial evaluation (20%)

The evaluation of the financial offers will be conducted in the following manner:

·         The offer with the lowest price shall receive the total of 20 points

·         The other offers with higher prices shall receive the respective score according to the following formula: 20* (Lowest Price / Proposed Price).

VIII.Terms of payment

NRCwill sign a contract with the selected applicant. The payment will be made by NRC in two installments: first installment of 50% of the total gross amount of the offered and accepted price after concluding the contract and second installment of 50% of the total gross amount after the engagement and approval of the submitted report and time sheet from by the project team.

IX.Declaration of relationships

The Applicant shall describe if their organization/employees have any business or personal relationships with closely associated party from We Effect, its Regional Office in Skopje, its governing bodies and employees or with similar bodies/persons of NRC and MK Delteks DOOEL Kocani. 

Closely associated party (persons, physical or legal) as per We Effect’s definition is considered person who has the possibility to exert control over, or significant influence on, the other person when it comes to financial and operative decision-making concerning an activity. The purpose of the Declaration is to disclose such information which makes the application and evaluation process more transparent and supports the bids in its relevance according to conditions on the open market.

Katerina Bojkovska Organizational Development of NRC and Access to Labor Market